Direct
Marketing
Direct healthcare marketing is not outdated
Print campaigns tap into audiences you might be missing.
Your patients aren’t all the same, and if we only relied on digital marketing, you’d miss out on a lot of potential. Your clinic needs different types of marketing for different age groups. Direct mail is a great way to connect with audience segments that refrain from using social media on a regular basis.
Audiences that are often receptive to direct mail include members of Generation X and Baby Boomers. Despite the belief that direct marketing is “dying”, 83% of consumers reported positive engagement with direct mail in 2023, vs. 61% just one year prior!
Direct marketing is beneficial to your clinic
Print mail-outs have a longer shelf life than their digital counterparts.
Email marketing can be extremely useful but anything online suffers from our usual skim-and-scroll-by consumption. With direct mail-outs, recipients have something tangible they can review. Even if they toss it on their entry table, it’s maintaining a presence for a lifespan much longer than something that goes away with a click.
We are experts at direct mail and have completed numerous successful campaigns. We work with you to break down your audience, the cost, the design, and the message. Although figuring out how to directly target mail can be daunting, we have the experience and the process mastered.
Healthcare print campaigns are easier to understand than digital
And with our in-house printing services, you get high-quality campaigns in record time.
A study by Canada Post Corporation revealed that “physical media is better suited to close the marketing-sales loop, or the gap between interaction and action” than digital media. They also found that:
- Direct mail prompts higher brand recall than digital media
- Direct mail requires less brain power to understand than digital media
- Direct mail in comparison to digital media, is more persuasive
By introducing healthcare print marketing to your marketing strategy, we can help you add an additional channel for brand awareness. Plus, we have access to our own in-house printing firm, ensuring excellent quality control and a fast turnaround time.
Absolutely. Refer to our work for more information.
We Do what Works
Our process involves thorough research, planning, quality checks, and execution. We’re also happy to answer any of your questions about our process and how we develop effective direct mail campaigns. Additionally, we’ll work with you as little or as much as you want, either way, we promise to never leave you out of the conversation.
Quality over Quantity
We don’t try to fill every mailbox; we try to fill the right ones. In doing so, we don’t want your direct mail campaign to be considered junk mail, we want it to hold value for the recipient and be a physical reminder to book an appointment, or pique their interest to look up your clinic.
We’re Marketers – and Patients.
We are a team of passionate and research-driven healthcare marketers. We are also healthcare patients that have experienced the time and effort healthcare professionals place into their patient’s wellbeing. At Panel, we aim to extend your clinic’s marketing the same amount of care. Our team is comprised of experts who understand the multi-faceted and fast-paced world of healthcare marketing which is why we have been able to help clinics across Canada grow their patient base and market share.
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Our Clients
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