Social
Media

Social media plays a vital role in connecting with patients

The benefits of using platforms like Facebook for healthcare marketing are numerous.

Social media is more than just another place to advertise your clinic. Healthcare social media is a vital way to connect with both current and future patients. When used properly, it can be an excellent strategy to expand your reach, increase brand awareness, and engage with.

80% of internet users rely on social media to research doctors, hospitals, and medical news and information. (Kanchan S, Gaidhane A, January 13, 2023). It’s a powerful tool for providing education to your patients, which helps build trust and positions you as a reliable source of information in your field.

Our social media strategies work

We know where to market your clinic on social media and how.

Our social media strategies are backed by research, experience, and ongoing analyses of current and predicted healthcare trends. We’re able to execute strategies on the following platforms:

We’ve been able to help clinics like yours use these channels effectively, whether it’s with ad campaigns, fun and engaging Instagram posts, or recruiting new hires for your clinic. Social media can do a lot for you. No singular plan applies to everyone. We’re equipped to provide plans for every channel, but never advise you to spend dollars where it won’t work for your goals.

You control your social media presence, not us

We may have the strategies, but you’re in charge of your voice.

Our team members are experts in crafting social media strategies for healthcare clinics. We build them on content pillars for consistency throughout your social media presence, and we enjoy the thought behind interesting and engaging posts. Our expertise allows us to use the best practices while understanding the consequences of posting on each platform.

But we don’t take control away from you. We don’t hold you to posting our content. We take a collaborative approach so the relationship you’re building with patients is authentic and true to your voice. And if we part ways, you own everything. Content, designs, and more.

Like What
You See?

Where are the best channels to post ads?

Google has yet to be toppled from its seat as the most effective channel for ads. But we have a soft spot for Meta, too.

Who creates social media content? Who posts?

We can come up with your content plan to your actual designs, but everything goes through you first for approval. We will never post on your behalf without your express permission. However, we always recommend an admin from your team is doing the posting. They can take candid videos and photos, and they have a finger on the pulse of your clinic better than anyone else.

How often do you track engagement? How?

We conduct weekly reviews of your content, be it Google or Meta ads or your latest YouTube video. We sync this data with a living dashboard that keeps track of all digital assets. It updates multiple times a day and is accessible by you whenever you want.

We Do what Works

Our process starts with reviewing what has worked previously and what we should cease. This provides us with a foundation to build content pillars. Our process undergoes an internal review and two quality checks before we send the social media calendar to you for approval. Throughout this process you can work with us as little or as much as you like; we’re happy to incorporate any content suggestions you may have and you are free to continually post what you’d like.

Quality over Quantity

Would your patients miss your content if you ever stopped posting? Would they even notice if you stopped posting? We take the time to develop content that viewers will enjoy seeing on their feed; whether it makes them smile, educates them, or provides clinic updates for them. Our work undergoes two tiers of approval and two quality checks that assess the function of the post, the writing, and the image or video used.

We’re Marketers – and Patients.

We are a team of passionate and research-driven healthcare marketers. We are also healthcare patients that have experienced the time and effort healthcare professionals place into their patient’s wellbeing. At Panel, we aim to extend your clinic’s marketing the same amount of care. Our team is comprised of experts who understand the multi-faceted and fast-paced world of healthcare marketing which is why we have been able to help clinics across Canada grow their patient base and market share.

Our Clients

Explore Our
Work

Testimonials

“Panel Marketing is great at what they do! I'm very pleased with my decision to work with them, and I can honestly say that I've seen an excellent return on my investment. Being a clinic owner can be a bit lonely as you don't get to speak the business language with the practitioners who work for you... it was so refreshing to work with an agency that specializes in health & wellness clinics as they understand the business you're in, and you know the advice you're getting is relevant to your industry. Bonus is Saqib's leadership acumen - you'll want to pick his brain for hours!”

Melanie McleodSalmon Arm Acupuncture

“We made the decision to switch to Panel Marketing over a year ago, and have never regretted it. Saqib and his team are thoroughly professional and extremely innovative. They have approached and improved our marketing from various angles, after doing an extremely deep inquest into our previous approaches, client demographics, and both present and future needs. Definitely fantastic value for our budget. I would, and have, highly recommend Panel to any business looking to take their marketing endeavors to the next level.”

Vince AveryThrive Now

“The team at Panel Marketing have been amazing to work with. They have provided valuable insight to our business through data which is easy to digest and have taken a lead role in our website management, Google ad strategy and more with success. Huge benefit for a busy small business owner to outsource this work to a such a professional and trusted team at Panel. Truly feel this team really puts the customer experience as its highest priority.”

Luke FernandesIntrinsi

“Our clinic has been working with Team Panel for the past 5+ years, since we opened. Being leaders in the healthcare sector for marketing, they continue to innovate in their field and provide exceptional service. Always professional, the team is as committed to our success as we are. Saqib, Melanie, and Lee take the time to get to know the vision and goals of the clinic to ensure an individualized marketing approach. We are grateful for their ongoing mentorship and leadership. Thank you to this team for assisting us in reaching our goals and continuing to level up with us! Highly recommend!”

Jen GoehringStride Physiotherapy

“I had a great experience with Saqib and his team for website development and marketing for my dental clinic, One Dental. I highly recommend this company, they do high quality work and provide a great service overall.”

Roswin GrewalOne Dental

“Saqib and his team are amazing. They provided invaluable assistance with clinic branding, logo creation, and website design. I highly recommend their services!”

Noreen RandhawaOne Medical