Get Doctors'
Referrals
We know how to get referrals from doctors
Our referral package is a conversation starter, getting your brand in their hands.
Direct mail gets noticed right away, has a higher open rate, a longer shelf-life than anything digital, and holds attention.
With our completely customizable direct mail strategy, you get noticed. Complete with your branding, we provide stationery, referral pads, and beautiful designs that grab the attention of doctors. And our strategic messaging keeps it.
What's included in a referral package
A personalized letter, referral pads, and a beautiful branding.
We make sure your package stands out before it’s even opened. You can expect the outside envelope to be:
- Branded with your return address (this causes intrigue)
- Addressed directly to the doctor
- Canada Post-stamped for personalization
- Personalized with the address in a handwritten font
- The size of a greeting card
Inside, the high quality continues. Our referral pads are double-sided, printed in full color on each, and we use only premium paper that the doctor would want to write on. For visibility and ease, we include a customized map of your clinic printed on the back, and a customized backing card of the pad with your brand colour.
We make sure your referral pads stand out from all the other paperwork on their desk.
What's inside the referral letter?
Personalization, a strong message, and the start of a good relationship.
The letter is written to the doctor by name and signed by you and/or your clinic. It answers the main question they want the answer to: “Why should I refer my patients to this clinic?” Your letter:
- Focuses on the benefits for the doctor and their clinic
- Is highlighted to be skimmed without losing key information
- Contains a list of your unique services
- Is printed with your brand colour on the back (vs. being blank!)
We make sure your letter stands out so that you do.
"Pannel Marketing's
Rules Of
Engagement"
Who are we sending them to
Family physicians within 10 km of your clinic.
We Do what Works
We believe that process is the foundation to success for healthcare marketing. Our process involves thorough research to discover referral partners that will benefit you and strategies to ensure that we connect with them successfully. Our process includes quality checks that scrutinize each aspect of our plan. We take the time to monitor and optimize our work so you see results.
Quality over Quantity
We want to connect you with quality referral partners that you could refer your own patients to if they needed. The quality of this relationship has the potential to be a long-term strategy that is mutually beneficial.
We’re Marketers – and Patients.
We are a team of passionate and research-driven healthcare marketers. We are also healthcare patients that have experienced the time and effort healthcare professionals place into their patient’s wellbeing. At Panel, we aim to extend your clinic’s marketing the same amount of care. Our team is comprised of experts who understand the multi-faceted and fast-paced world of healthcare marketing which is why we have been able to help clinics across Canada grow their patient base and market share.
Our Clients
Our Clients
Testimonials
Testimonials
Request an Appointment